How We Helped Give a Local Non-Profit a $25K Gym Makeover
It’s the most wonderful time of year. Snow on the ground, laughter in the air, cookies everywhere and stockings hung by the chimney with care. ‘Tis the season to give back, and we did just that by partnering with VENT Fitness to help give an Albany area non-profit organization an Extreme Gym Makeover valued at $25,000.
About 2 months ago VENT Fitness, one of our clients, approached us about partnering with them and several other local companies for the first ever VENT sponsored Extreme Gym Makeover project.
With only a week to design, develop and deploy a landing page for the Extreme Gym Makeover project we quickly finalized our copy, crossed our T’s, dotted our IP addresses and launched extremegymmakeover.com on November 1st.
Over the course of the entire campaign the site received several thousand views and we received two dozen nominations of qualified applicants for the Extreme Gym Makeover. All of the nominees were great organizations with great missions, like the Capital City Rescue Mission and the Albany Police Athletic League, which let me tell you, did not make the deliberation process easy.
We set out with VENT Fitness to help them find a deserving local non-profit organization in need of updated fitness equipment and a structural update of their fitness area. After on-site visits to all four Extreme Gym Makeover finalists’ locations, ultimately the decision of who should win came down to selecting the nominee who had the strongest combination of need and impact.
On December 22 the winner of the first Extreme Gym Makeover was announced: the Watervliet Civic Center. The Watervliet Civic Center is a non-profit youth organization established in 1946 that serves 700 of the area’s youth aged 4-18 on a year-round basis.
All of the nominees were deserving, but we’re admittedly especially glad that the Watervliet Civic Center won considering our content strategist (@abcdefisk) lives literally down the street from it.
All of us at boogie are so thankful to VENT Fitness for allowing us to be part of this rewarding process and look forward to being apart of more philanthropic ventures in the future.