Don’t Let Your Content Die After You’ve Published It
I stumbled upon this article in the Wall Street Journal: Social Media + Pop Culture = ?
Great title, how could I NOT read this?
The article contains excerpts from a conversation between Anne Sweeney, Co-Chair of Disney Media Networks and President of Disney-ABC Television Group and Marlene King, producer of Pretty Little Liars.
Anne and Marlene were chatting about the value they found in using social media, more specifically Twitter, as a business tool in the television industry.
If you think about it, it makes sense; most TV series, Pretty Little Liars included, are aired once a week for a couple months and then have no activity for upwards of 12 months until the next season begins. The issue for a production company is to keep viewers’ attention between episodes and more importantly, seasons.
The solution? #TWITTER! Twitter is essentially made up of thousands of ongoing conversations. This platform has allowed Pretty Little Liars and other TV series enthusiasts to continue living in this “ecosystem” of the show, even when it’s not on the air. Hashtags allow the shows to live long beyond their latest episode/season.
If you’re a business owner, you can probably relate, even if you don’t know it yet…
Have you ever hosted a workshop, or maybe written a press release that received what you would consider to be a substantial amount of press? If your answer is yes, I am going to assume you put a lot of time and/or money into this.
My next question for you is: how long did this event or publication remain to be a widely talked about occurrence, outside of your personal connections? Was it a couple days? A week? A month? Or longer? A typical answer is about a week or so. Kind of depressing, huh?
Finally! Something in this blog that might actually help me.
When you teach a workshop, or do anything that is considered a “one-time” event, it is important to not let your hard work go by the wayside. This is where social media comes in.
Chances are, the type of people who enjoyed your workshop or publication are still around, and simply forgot or don’t know about it. It happens! Facebook, Twitter, and YouTube (just to name a few) give you the ability to post/repost your work to the masses as often as you would like. This keeps your content relevant among the hoards of information out there. How great is that?
The only time something dies online, is when you let it. There are so many articles that contain timeless information that become forgotten because they no longer show up on top of your Google search results.
So do yourself a favor, dig out one of your favorite pieces of work, and post it to your favorite social media site. Tweet it, Pin it, Post it, and Share it, keep your audience engaged!
Check back next time to find out “How Much Posting Is Too Much.”