Live Streaming Apps Are Going Mainstream

Live Streaming Apps Are Going Mainstream

Posted April 1, 2015 / 3 comments

First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year’s SXSW conference in Austin,  but just as quickly as the live streaming app took off its wings were clipped by Twitter’s announcement that …

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Stir Up Your Content With A Strong Owned Media Strategy

Stir Up Your Content With A Strong Owned Media Strategy

Posted March 18, 2015 / 4 comments

Starbucks is making a move bolder than their dark roast. The coffee retailer has recently declared that it will be delving into owned media by way of forming their own production company to churn out video that tackles issues of social consciousness in America.  Starbucks is no stranger to backing books, music and films they believe …

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