Why we’re closing down all 3 of our offices
Posted March 7, 2017 / 5 comments
If you asked me about the biggest risk I’ve ever taken in life, I’d take you back to August 2012; when I signed the lease for boogie’s first office in Albany, NY. It was a scary decision, one that left me with $200 in my bank account, but soon after, I learned that it was …
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Don’t judge a book by its cover: Demographics vs sub-cultures
Posted January 25, 2017 / No comments
Each month, I will be publishing an article focused on how brands can better connect with diverse consumers through cultural relevancy. Shortly after I graduated college, I took the biggest risk of my life and signed a commercial lease for my marketing agency, boogie. At the time, I couldn’t afford to hire a construction crew; …
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Why You Gotta Be So Rude (to Millennials)?
Posted December 16, 2015 / No comments
It seems that lately, I’ve been seeing more and more blogs and opinion pieces bashing on millennials. Everywhere I turn on social media and news sites, a new piece pops up telling me why my generation is the worst, and that we’re not doing enough to succeed. I can’t tell you how many times I’ve …
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My Anaconda Don’t Want None Unless You Got Feminist Ideals, Son
Posted October 28, 2015 / No comments
The Seneca Falls Convention was the first women’s rights convention in history. It took place in Seneca Falls, NY from July 19-20, 1848. It wasn’t perfect. The arguments for women’s rights were framed in a racist context and with no regard to any women of color, but it marks one of the first instances where …
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Only 90’s Kids Will Read This
Posted October 7, 2015 / No comments
It seems like all millennials are talking about these days is the newest iOS update. Well that, and the nineties. Cries of “only 90’s kids will remember this!” and “when is Recess coming back to TV?!” are ringing out across the world wide web, and nothing has been able to silence them. But why? What’s …
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Why Millennials Don’t Want to ‘Keep it Real’
Posted August 28, 2015 / No comments
As a recent college graduate, the only thing I’ve been hearing about lately is my grand entrance into “the real world.” While it’s exciting to start my life and career after college, I find myself constantly wishing I had a little bit more time to be a kid. I realized recently that I’ve been turning …
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Advice From a Millennial on Black Twitter to Marketers
Posted July 16, 2015 / 2 comments
I’ve literally been trying to write this blog post since late January but I’ve struggled with the impossible – attempting to sum up the intricacies of intersecting marketing and Black Twitter in one post. Black Twitter was my best kept secret- it is my stream of consciousness and when I’m not tweeting for the job, I’m …
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Engagement With Autoplay Videos is Soaring on Social Media
Posted July 10, 2015 / No comments
Twitter is steering its autoplay capabilities into uncharted territory by allowing advertisers to drive app installs straight from promoted autoplay videos and send engagement soaring. “The union of video and a call to action—driving app installs—that’s new,” said Twitter’s VP of Global Business Development and Platforms, Richard Alfonsi. “It’s an immersive experience to have video …
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3 Questions to Ask When Talking to Millennials on Social Media
Posted July 3, 2015 / No comments
Social media is a World Wide Web of freedom, and perhaps, that’s what so appealing to Millennials. There is no one there to tell us what we can and cannot post. We swipe to unlock our iPhones and seconds later our opinions (no matter how absurd) will be shared across the world. To Millennials, there is …
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Should Your Brand Be On Snapchat or Give Up the Ghost?
Posted June 24, 2015 / No comments
A few months ago we brought Sierra on to our team as a community manager intern. During the first few weeks of her internship, we were hurling so much information at her about using social media platforms as mediums to connect and engage with Millennials on behalf of our clients. We were her teachers and …
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Integrating Native Video Into Your Content Marketing Strategy
Posted June 19, 2015 / No comments
Video has always been a powerful vehicle for storytelling. Video possesses the unique ability to offer an immersive experience through visual and auditory aide that makes for a rich storytelling experience. For the better part of the 21st century video content has been synonymous with YouTube which democratized video content creation. However, mobile video and …
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What’s On the Horizon for Streamed and Owned Media?
Posted June 10, 2015 / No comments
We hate to say we told you so but it would seem some of our predictions and musings on music streaming apps and owned media are indeed proving to be fairly spot on. This week Apple announced its new streaming service, Apple Music, in an attempt to get users to push play again on a …
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Sharing is Caring: How Millennials Are Shaping the Sharing Economy
Posted June 3, 2015 / 1 comment
We sat down with an intelligent and ambitious millennial in the Capital District of New York to get some further insight on and engage in some real talk about how the supposed “me” Generation or Gen-mY‘s actual behaviors are shaping the sharing economy. Would you mind introducing yourself (name, age, job title, 140 character bio, favorite social media platform)? …
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Appealing to Socially Conscious Millennials on Social Media
Posted May 28, 2015 / 1 comment
Not all Millennials are created equal, but most if not all Millennials are concerned with issues of equality and social consciousness. Millennials are a valued marketing demographic but our values are more often than not misunderstood by marketers. Millennial consumers are the most diverse, globally-aware and cause-oriented generation to date. We were not only raised …
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Why Millennials See Right Through Your Brand
Posted May 21, 2015 / No comments
Back in the day there was a little core value in business called privacy—you may have heard of it. Matters of privacy typically conjure up images of thick manila folders with large red letters spelling “CONFIDENTIAL” plastered across them, scandalous political affairs that go unseen on Capitol Hill and underhanded instances of wheeling and dealing …
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3 Engaging Marketing Methods to Reach the Elusive Millennial
Posted May 13, 2015 / No comments
Apparently Millennials are the new topic of discussion, and if I may speak on behalf of Millennials…frankly, I’m flattered. Google defines the term ‘Millennial’ as someone who has reached adulthood around the year of 2000 (i.e. myself). According to npr, Millennials make up about 80 million of the worlds population and together, we are spending over …
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Why Brands Need to Shut Up and Listen on Social Media
Posted May 6, 2015 / No comments
If I could pinpoint the most important thing us millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us but knowing people are actually listening is crucial. The internet has allowed brands to …
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The Secret to Going Viral: #PrankTheInternet April Fools’ Edition
Posted April 29, 2015 / No comments
Here’s a very quick story: I once met a beautiful writer in college and with her help, I was able to grow boogie [out of college] to a team of 8 operating in Albany and Brooklyn, NY. I decided to propose to that writer on Valentine’s Day 2014, and it was one of the happiest …
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The Way to a Millennial’s Heart is Through Our Ears
Posted April 22, 2015 / 5 comments
♫ Numbers don’t lie, check the scoreboard ♪ – Jay-Z’s music streaming app Tidal will not be making waves in the music streaming industry anytime soon, but rival streaming music service Spotify is riding out the surge in awareness and downloads sparked by the would-be competitor’s efforts to demonize the platform for paying a pittance to artists and making …
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A Millennial’s Guide to Crafting Your Brand’s Voice on Social Media
Posted April 8, 2015 / 2 comments
Sunday nights are meant for total relaxation – a few Sundays ago was no different. I was curled up on my love seat watching Time Warner Cable News when a unique segment caught my attention. This news story highlighted boogie – a disruptive design-driven, full service creative and social media agency, one that claimed to be …
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