Integrating Native Video Into Your Content Marketing Strategy
Video has always been a powerful vehicle for storytelling. Video possesses the unique ability to offer an immersive experience through visual and …
Why we’re closing down all 3 of our offices
If you asked me about the biggest risk I’ve ever taken in life, I’d take you back to August 2012; when I …
Don’t judge a book by its cover: Demographics vs sub-cultures
Each month, I will be publishing an article focused on how brands can better connect with diverse consumers through cultural relevancy. Shortly …
Why You Gotta Be So Rude (to Millennials)?
It seems that lately, I’ve been seeing more and more blogs and opinion pieces bashing on millennials. Everywhere I turn on social …
My Anaconda Don’t Want None Unless You Got Feminist Ideals, Son
The Seneca Falls Convention was the first women’s rights convention in history. It took place in Seneca Falls, NY from July 19-20, …
Only 90’s Kids Will Read This
It seems like all millennials are talking about these days is the newest iOS update. Well that, and the nineties. Cries of …
Why Millennials Don’t Want to ‘Keep it Real’
As a recent college graduate, the only thing I’ve been hearing about lately is my grand entrance into “the real world.” While …
Advice From a Millennial on Black Twitter to Marketers
I’ve literally been trying to write this blog post since late January but I’ve struggled with the impossible – attempting to sum …
Engagement With Autoplay Videos is Soaring on Social Media
Twitter is steering its autoplay capabilities into uncharted territory by allowing advertisers to drive app installs straight from promoted autoplay videos and …
3 Questions to Ask When Talking to Millennials on Social Media
Social media is a World Wide Web of freedom, and perhaps, that’s what so appealing to Millennials. There is no one there …
Should Your Brand Be On Snapchat or Give Up the Ghost?
A few months ago we brought Sierra on to our team as a community manager intern. During the first few weeks of …
What’s On the Horizon for Streamed and Owned Media?
We hate to say we told you so but it would seem some of our predictions and musings on music streaming apps …
Sharing is Caring: How Millennials Are Shaping the Sharing Economy
We sat down with an intelligent and ambitious millennial in the Capital District of New York to get some further insight on and …
Appealing to Socially Conscious Millennials on Social Media
Not all Millennials are created equal, but most if not all Millennials are concerned with issues of equality and social consciousness. Millennials …
Why Millennials See Right Through Your Brand
Back in the day there was a little core value in business called privacy—you may have heard of it. Matters of privacy …
3 Engaging Marketing Methods to Reach the Elusive Millennial
Apparently Millennials are the new topic of discussion, and if I may speak on behalf of Millennials…frankly, I’m flattered. Google defines the term …
Why Brands Need to Shut Up and Listen on Social Media
If I could pinpoint the most important thing us millennials want out of life, I’d bet on the significance of the opportunity …
The Secret to Going Viral: #PrankTheInternet April Fools’ Edition
Here’s a very quick story: I once met a beautiful writer in college and with her help, I was able to grow …
The Way to a Millennial’s Heart is Through Our Ears
♫ Numbers don’t lie, check the scoreboard ♪ – Jay-Z’s music streaming app Tidal will not be making waves in the music streaming industry anytime soon, …
A Millennial’s Guide to Crafting Your Brand’s Voice on Social Media
Sunday nights are meant for total relaxation – a few Sundays ago was no different. I was curled up on my love seat …
