Why we’re closing down all 3 of our offices

Why we’re closing down all 3 of our offices

Posted March 7, 2017 / 5 comments

If you asked me about the biggest risk I’ve ever taken in life, I’d take you back to August 2012; when I signed the lease for boogie’s first office in Albany, NY. It was a scary decision, one that left me with $200 in my bank account, but soon after, I learned that it was …

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Don’t judge a book by its cover: Demographics vs sub-cultures

Don’t judge a book by its cover: Demographics vs sub-cultures

Posted January 25, 2017 / No comments

Each month, I will be publishing an article focused on how brands can better connect with diverse consumers through cultural relevancy. Shortly after I graduated college, I took the biggest risk of my life and signed a commercial lease for my marketing agency, boogie. At the time, I couldn’t afford to hire a construction crew; …

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The Secret to Going Viral: #PrankTheInternet April Fools’ Edition

The Secret to Going Viral: #PrankTheInternet April Fools’ Edition

Posted April 29, 2015 / No comments

Here’s a very quick story: I once met a beautiful writer in college and with her help, I was able to grow boogie [out of college] to a team of 8 operating in Albany and Brooklyn, NY. I decided to propose to that writer on Valentine’s Day 2014, and it was one of the happiest …

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How We Helped Give a Local Non-Profit a $25K Gym Makeover

How We Helped Give a Local Non-Profit a $25K Gym Makeover

Posted December 23, 2014 / No comments

It’s the most wonderful time of year. Snow on the ground, laughter in the air, cookies everywhere and stockings hung by the chimney with care. ‘Tis the season to give back, and we did just that by partnering with VENT Fitness to help give an Albany area non-profit organization an Extreme Gym Makeover valued at $25,000. …

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Why Firing our Best Designer Grew Our Agency by 50%

Why Firing our Best Designer Grew Our Agency by 50%

Posted October 23, 2014 / 7 comments

Three years ago, in my college dorm room, I decided to start a design firm. Since then, we’ve grown to become boogie, a design-driven social media agency with a team of eight working out of two offices in Albany NY and Brooklyn NY. As with any business, we’ve had our ups and downs, but one …

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Take the Quiz: Should You Hire a Social Media Agency

Posted September 3, 2014 / 1 comment

Earlier this year I wrote a some-what controversial article entitled “Social Media Agency vs. In-House Person.” I explained my reasonings as to why agencies give you more bang (value) for your buck (budget). I’ve received an overwhelming amount of feedback including a tweet that read, “I’m thinking about hiring a social media agency. How do …

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Want In On Our Little Secret to Going Viral?

Want In On Our Little Secret to Going Viral?

Posted April 30, 2014 / 10 comments

For those of you who know me, you know the story behind Boogie—it started in my dorm room in college and eventually, I moved into an office space and hired a team and now here we are… But, one thing you might not know is that I had some help; her name is Dahcia (our …

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Should I hire a social media agency or keep it in house? [+ Quiz]

Should I hire a social media agency or keep it in house? [+ Quiz]

Posted January 16, 2014 / 8 comments

Update: Quiz added at the bottom A few months ago, I attended a marketing conference in Miami, FL. Being that I was the ‘social guy’ in the room, of course, I was asked all of the questions related to social media. From what should I do on Twitter to does anybody even use Google plus? …

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Was I Targeted by Warby Parker on Facebook for Being Handsome?

Was I Targeted by Warby Parker on Facebook for Being Handsome?

Posted November 6, 2013 / 8 comments

Recently I had an argume- er, conversation with a fellow entrepreneur about whether or not Facebook ads actually work. I mean, it’s not like they’re not right in front of our faces, except who the heck is actually looking at them? They’re always on the side of our screens but do we even see them? …

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4 Things You Need To Know To Keep a Marketing Job

4 Things You Need To Know To Keep a Marketing Job

Posted August 12, 2013 / No comments

There’s a big difference between someone who can “land” a job, and someone who can “keep” a job. If you ever get a chance, Google “how to land a marketing job” (with the quotation marks) and then right after, search for “how to keep a marketing job” (again, with the quotation marks). You’ll be surprised …

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To Tweet or Not to Tweet: Twitter DOs & DON’Ts

To Tweet or Not to Tweet: Twitter DOs & DON’Ts

Posted April 5, 2013 / 8 comments

Are you still getting the hang of Twitter? Not seeing the amount of audience interaction and engagement you hoped to see? Well look no further, here are a few DOs and DON’Ts that will help you tame the Twitter bird: DO include media (photos/videos), a call to action, or a retweet request. Including these in …

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How to Keep Up in This Digital World

Posted February 6, 2013 / No comments

Video Transcription: The world we’re moving towards is extremely mobile so having a mobile site is more important now than it was in previous years. Prior to responsive web technology, a company would have to create two different websites, one for mobile devices and another for the Internet. But, now due to responsive websites, which …

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