Advice From a Millennial on Black Twitter to Marketers

Advice From a Millennial on Black Twitter to Marketers

Posted July 16, 2015 / 2 comments

I’ve literally been trying to write this blog post since late January but I’ve struggled with the impossible – attempting to sum up the intricacies of intersecting marketing and Black Twitter in one post. Black Twitter was my best kept secret- it is my stream of consciousness and when I’m not tweeting for the job, I’m …

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Should Your Brand Be On Snapchat or Give Up the Ghost?

Should Your Brand Be On Snapchat or Give Up the Ghost?

Posted June 24, 2015 / No comments

A few months ago we brought Sierra on to our team as a community manager intern. During the first few weeks of her internship, we were hurling so much information at her about using social media platforms as mediums to connect and engage with Millennials on behalf of our clients. We were her teachers and …

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Why Brands Need to Shut Up and Listen on Social Media

Why Brands Need to Shut Up and Listen on Social Media

Posted May 6, 2015 / No comments

If I could pinpoint the most important thing us millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us but knowing people are actually listening is crucial. The internet has allowed brands to …

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Stop Wasting Your Time Tracking Social Media Metrics That Don’t Matter

Stop Wasting Your Time Tracking Social Media Metrics That Don’t Matter

Posted March 25, 2015 / 3 comments

Remember back in high school when popularity was based on the amount of friends you had and recognition came from being the class clown or the school jock? Ugh, I shudder when I think back to those days and then my stomach turns when I remember that kids today still measure themselves against those standards… …

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Welcome to The World of Blogs: Everything You Need to Know

Welcome to The World of Blogs: Everything You Need to Know

Posted November 5, 2014 / No comments

I sort of fell into marketing a few years ago when I started working at boogie as a Technical Writer and Social Media Manager, but with that, I also fell in love with marketing. I fell for the endless capabilities of marketing’s reach and how much influence marketers have over their blog audiences’ beliefs. After I …

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Are We Gladiators or Are We Marketers?

Are We Gladiators or Are We Marketers?

Posted December 5, 2013 / No comments

When we moved into our Albany office I convinced Jacques, our Creative Director, to buy an Apple TV device (along with a huge flat screen TV). Why? Well, during our meetings and conferences we’d be able to display what’s on our laptop/iPad/iPhone screens for clients to see. Since we’ve added this to our studio it has …

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This is Better Than Just Your Average Social Media Guide

This is Better Than Just Your Average Social Media Guide

Posted October 25, 2013 / No comments

Before you read any further, stop and think about how many social media guides you’ve sifted through since you created your company’s Facebook page. You already know the importance of having a Facebook page and it helps to have a Twitter account. You know you should be posting engaging stuff- like those cute kitten pictures. …

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To Post or Not to Post? That is The Social Question

To Post or Not to Post? That is The Social Question

Posted June 21, 2013 / 1 comment

Truth is, every “expert” opinion on this topic is going to reveal a different answer. It’s kind of like asking someone, “should I invest in a whole life or a term plan?” That being said, my response to this question is based solely on personal experiences. My work with social media ranges from posts and …

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Don’t Let Your Content Die After You’ve Published It

Don’t Let Your Content Die After You’ve Published It

Posted June 10, 2013 / 4 comments

I stumbled upon this article in the Wall Street Journal: Social Media + Pop Culture = ? Great title, how could I NOT read this? The article contains excerpts from a conversation between Anne Sweeney, Co-Chair of Disney Media Networks and President of Disney-ABC Television Group and Marlene King, producer of Pretty Little Liars. Anne …

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Top 3 Secrets to Make the Most of Your Work Day

Top 3 Secrets to Make the Most of Your Work Day

Posted February 19, 2013 / 3 comments

Can I tell you a secret? I’ve got a bit of OCD when it comes to to-do lists, cleanliness, timeliness, and organization.  The best way to increase productivity, in my opinion, is to be a master of those things. Here are a few tips on keeping work time productive: 1) Stay Organized! To be organized …

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