Engagement With Autoplay Videos is Soaring on Social Media
Posted July 10, 2015 / No comments
Twitter is steering its autoplay capabilities into uncharted territory by allowing advertisers to drive app installs straight from promoted autoplay videos and send engagement soaring. “The union of video and a call to action—driving app installs—that’s new,” said Twitter’s VP of Global Business Development and Platforms, Richard Alfonsi. “It’s an immersive experience to have video …
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What’s On the Horizon for Streamed and Owned Media?
Posted June 10, 2015 / No comments
We hate to say we told you so but it would seem some of our predictions and musings on music streaming apps and owned media are indeed proving to be fairly spot on. This week Apple announced its new streaming service, Apple Music, in an attempt to get users to push play again on a …
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Appealing to Socially Conscious Millennials on Social Media
Posted May 28, 2015 / 1 comment
Not all Millennials are created equal, but most if not all Millennials are concerned with issues of equality and social consciousness. Millennials are a valued marketing demographic but our values are more often than not misunderstood by marketers. Millennial consumers are the most diverse, globally-aware and cause-oriented generation to date. We were not only raised …
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The Way to a Millennial’s Heart is Through Our Ears
Posted April 22, 2015 / 5 comments
♫ Numbers don’t lie, check the scoreboard ♪ – Jay-Z’s music streaming app Tidal will not be making waves in the music streaming industry anytime soon, but rival streaming music service Spotify is riding out the surge in awareness and downloads sparked by the would-be competitor’s efforts to demonize the platform for paying a pittance to artists and making …
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Live Streaming Apps Are Going Mainstream
Posted April 1, 2015 / 3 comments
First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year’s SXSW conference in Austin, but just as quickly as the live streaming app took off its wings were clipped by Twitter’s announcement that …
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Stir Up Your Content With A Strong Owned Media Strategy
Posted March 18, 2015 / 4 comments
Starbucks is making a move bolder than their dark roast. The coffee retailer has recently declared that it will be delving into owned media by way of forming their own production company to churn out video that tackles issues of social consciousness in America. Starbucks is no stranger to backing books, music and films they believe …
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8 Stock Photo Sites You’ll Actually Want to Use
Posted December 16, 2014 / No comments
Stock photography has come a long way since the early internet. In fact, early stock photos have been reduced to clichés that are more or less the laughing stock (ha!) of the internet. Depositories of stock photos from the first decade of the 2000s (such as Getty Image, Shutterstock and iStockPhoto) gave birth to stock photo clichés …
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Music You Can Listen to at Work That Won’t Get You Fired
Posted September 15, 2014 / 4 comments
Don’t get us wrong, we love JT just as much as anyone, but the office isn’t always the most appropriate setting to bring “SexyBack”. Let’s face it, the sound of “safe for work music” isn’t exactly sexy but communal tunes don’t have to be elevator music either. At boogie we keep the speakers pumping throughout …
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Why We Don’t Work on Wednesdays
Posted September 10, 2014 / 1 comment
As a social media agency we value the things in life that make us more sociable people. We already cater a company wide lunch on Fridays, gym memberships are provided to all of our employees, our favorite snacks are always on hand and we’ve been known to get together after hours or on weekends to …
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