This is Better Than Just Your Average Social Media Guide
Before you read any further, stop and think about how many social media guides you’ve sifted through since you created your company’s Facebook page.
You already know the importance of having a Facebook page and it helps to have a Twitter account. You know you should be posting engaging stuff- like those cute kitten pictures. But how do you foster engagement and interaction on your business’ social pages while still staying true and relevant to your industry? The answer is simple- strategy.
Our agency helps businesses create social experiences for their target audience but I want to take it a step further. Let’s say you’ve got the attention of your audience, what’s next?
Develop Engaging Content
Don’t just wing it. We’ve all done it once or twice before: you know what I’m talking about: googling what #NationalDay it is and posting day-to-day hoping your target audience likes, shares, and retweets. But why take the hit-or-miss approach when you can actually plan and strategize? Develop an editorial calendar to map out what you’d like to post on each of your social platforms. This will not only keep you organized but it will give you an opportunity to plan ahead and schedule posts (for those of you who are super busy and haven’t hired us yet).
Scheduling Will Come In Handy
I know you’re busy, but with Hootsuite, Shoutlet, BufferApp, SproutSocial, and a bunch of other tools, you can post ahead of time. These tools will literally do it for you. You schedule the content, and they’ll post it for you. I’m not saying you should depend solely on the scheduler tool, in fact I strongly encourage you not to, but make use of what’s available to you. In between scheduled posts, join the live conversations happening with your audience. This shows you’re listening as much as you’re talking.
Analyze The Effectiveness of Your Content
Use analytics to measure how much engagement a post/tweet has gained. SproutSocial is a great tool to use for reporting and analytics, especially when comparing how your content measures up to competitors. Analyzing content may seem like a daunting task but it is important for your company to set specific KPIs (key performance indicators) and outline the goals and objectives of social media. With this knowledge, you will be able to develop content, measure the success against specific KPIs and then revise strategy to make the content better.
So, schedule posts √. Engage with your audience, √. And analyze your engagement √.
I’m going to challenge you to try navigating through social media with a deeper purpose. Let your brand stir up the social pot and create some buzz of your own. And if you need some help along the way, just give us a shout.